Archive for the ‘Geo-Marketing’ Category
Starbucks FourSquare Mayor Rewards Program
Well, it’s here – there is finally some financial incentive to use FourSquare and it’s in the form of discounted coffee. For a while companies like Harvard, The History Channel, and Starbucks have used FourSquare as a means to promote their products with the return to the user being the exploration of their city. Harvard.
Catching Up on Geo-Based Marketing
When Yelp originally added the geo “check in” feature, I was very excited. I love Yelp and their iPhone app so I immediately put my Foursquare account on hold to focus on learning the ins-and-outs of Yelp. It was a very polished app but I made the assumption that the content user friendly layout of.

