Archive for the ‘Quality Score’ Category
Google Quality Score Update
Here’s a good article on Google’s update, the First Page bids is a great improvement over deactivating terms.
Aug. 21, 2008 at 9:00pm Eastern by Barry Schwartz
Google AdWords Now With Real Time Quality Score, First Page Bid & More
The Google AdWords blog announced three major changes happening to the AdWords marketplace. First, Google will.
Account Quality Score – New v. Historic
Here is a good article on account-level Quality Score, specifically discussing the costs of migrating to a new account (with some speculation):
Instant (Bad) Karma’s Gonna Get Ya: AdWords Account Quality At Startup
If you’ve inherited a “dog” account, it could be a long, long time (like maybe forever) before minimum bids on a poor account get.
About
Matt is an experienced search engine marketer and analyst. Over the last five years he’s managed small, regional campaigns and international, multi-million dollar campaigns. An active philanthropist, Matt has also been.
