Archive for the ‘SEM Related’ Category
Has Search Marketing Reached Maturity?
To some extent, I think search engine marketing (SEM) has become mainstream (dare I say it’s “jumped the shark”?). Everyone obviously appreciates the need to show up in Google via natural search results and it’s come to the point where most everyone understands the same need for paid search. Of course, with the masses.
Google Quality Score Update
Here’s a good article on Google’s update, the First Page bids is a great improvement over deactivating terms.
Aug. 21, 2008 at 9:00pm Eastern by Barry Schwartz
Google AdWords Now With Real Time Quality Score, First Page Bid & More
The Google AdWords blog announced three major changes happening to the AdWords marketplace. First, Google will.
TripAdvisor is hiring for SEM/SEO!
We’re actively looking to hire – particularly in SEM. Check out our profile on GlassDoor.com and you’ll notice we have a higher employee satisfaction than the ever-praised Google.
Ignoring financial perks, other benefits include TA branded iPods for new employees, daily doses of Rock Band on Xbox or Tennis on the Wii, seriously competitive foos, big.
Initial Thoughts From SES San Jose (Day 2)
This is my third SES conference and to be honest, Search Engine Strategies 2008 San Jose just isn’t cutting it. I was pretty impressed with last year, but this year… Meh.
To begin with, there is certainly a larger amount of sponsored sessions. The focus has shifted towards agencies, rather than in house SEM’ers. There are.
Adobe Flash is Now Searchable
From TechCrunch -
For most people on the Web, if Google or Yahoo cannot find something, it doesn’t exist. That has been one of the biggest drawbacks to creating a Website or application that displays itself as a Flash (SWF) file. Search engines could see the file, but they could not see what was in it..
Yahoo! + Google Deal
This is a huge loss for Balmer. Whether or not he’ll admit it is another story…
Yahoo! Inks Ad Syndication Deal With Google
Jun 12
The WSJ reported that Google and Yahoo! have inked a non-exclusive ad deal
Yahoo said it will display some ads sold by Google in an agreement estimated to generate $800 million in annual.
Account Quality Score – New v. Historic
Here is a good article on account-level Quality Score, specifically discussing the costs of migrating to a new account (with some speculation):
Instant (Bad) Karma’s Gonna Get Ya: AdWords Account Quality At Startup
If you’ve inherited a “dog” account, it could be a long, long time (like maybe forever) before minimum bids on a poor account get.
About
Matt is an experienced search engine marketer and analyst. Over the last five years he’s managed small, regional campaigns and international, multi-million dollar campaigns. An active philanthropist, Matt has also been.
